First there was Diversity (D) with affirmative action, then Inclusion (I) was added to the equation and more recently Equity (E). With DE&I at the forefront of current political and social action, where does this initiative go next? How do we measure the outcomes? How do we know when we’ve reached the goals of DE&I?
As a part-time consultant with ALULA, my kudos go to these leaders who are taking DE&I to the next level—belonging (B). With the launch of their intranet site UBelong, ALULA has tapped into an important fourth variable or at least the ultimate measurement of what DE&I set out to accomplish.
Why is belonging an important part of the DE&I equation? Because it taps into an important motivation that explains why people do what they do. Belonging represents how people feel—a powerful element—about being in connection with a company, colleagues, a cause, or community, and in general with each other.
Diversity represents a number, equity measures distribution, inclusion focuses on the behavior, and belonging describes the feeling. Companies can be committed to diversity in hiring and promotion, allocate training and services to those who need them most, and practice inclusive behaviors and yet still miss the mark on creating a deep sense of community. Inclusion can positively influence belonging no doubt but doesn’t guarantee it.
Companies tend to shy away from dealing with employees’ feelings. Yes, feelings are real and powerful motivations, and definitely challenging to influence and measure. Yet, if we don’t try to tap into and influence how people feel, we won’t be taking DE&I as far as it can go.
About the Author: Sandra Dillon is a professional life coach with an extensive background in leadership, sales, and business consulting. She has a passion to help people be the hero of their own life story. She administers assessments, designs, and facilitates workshops, and coaches individuals, teams, and businesses. You can learn more about Sandra or engage her as your coach by reaching out to her at firstname.lastname@example.org or by visiting her website at www.shinecrossings.com