I have a forecast! All the disruption going on in the world today is forcing people to reflect on who they are and what they stand for. I believe now, more than ever, people will seek to find companies that align with their values. In the past, living your values was reserved more for the domain of family, friendships, churches, and community. Where you worked was more about the best place to make money, advance a career, build for retirement, and have fun while doing what you loved.
In America, companies are taking more of a role in shaping the country’s culture, belief system, and citizens’ values. For instance, Amazon is now paying certain employees to take time off to reflect on their white privilege. Others are dictating COVID vaccination as a basis of employment or as some of my clients have experienced—coworker bullying if they haven’t chosen to take the vaccine. Other companies, with a servant heart, require or put pressure on employees to serve as an employee group in charitable endeavors.
With more companies flying their value flag and requiring employees to be part of what they represent, they influence their employees’ attitudes, personal belief system, and behaviors. I forecast a trend toward more businesses bringing their values to the forefront and attracting those employees who share similar views. Your decision to work for a specific company or an employer hiring you may be heavily decided by a value formula more than other historical factors.
If you are searching for work, perhaps it’s time to get clarity on your values and how to search for companies that align with them. If you’re a business, today may be the perfect time to get clarity on your values, how to promote them, and then screen potential candidates. If you are interested in exploring this topic further, reach out for a conversation.
About the Author: Sandra Dillon is a professional life coach with an extensive background in leadership, sales, and business consulting. She has a passion to help people be the hero of their own life story. She administers assessments, designs, and facilitates workshops, and coaches individuals, teams, and businesses. You can learn more about Sandra or engage her as your coach by reaching out to her at coach.sandra.dillon@gmail.com or by visiting her website at www.shinecrossings.com
Leadership & Life Coaching 
Values are even more important than before.
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