Core Values: the Link Between Life and Business Coaching

lee-vue-Ik5V3W8y96Q-unsplashWhen I life coach, invariably my clients will complete a core values assessment. Why? Because whether they are aware of it or not, core values drive personal meaning, purpose, and fulfillment. And I want to help my clients understand why they make certain decisions, choose to act in specific ways, and feel joy as well as frustration. Discovering your core values will help you understand certain dynamics in your life and empower you to choose a new course for your future.

Businesses, like life coaching clients, also set visions and define missions. If you work for any size company, you’ve likely noticed vision and mission statements nicely framed and hung in conference rooms. Perhaps the leadership has gone so far as to laminate them on a business card for their employees to carry around. In most cases, however, there’s likely no values to complement the vision and mission.

I find that many businesses skip values and rush straight to developing their strategy. Wait! Values are an incredible part of defining who the company is when it grows up. Values shape culture, provide operating guidelines, and attract people who have a shared passion for the vision and mission. People tend to resonate more with values than they do with vision and mission statements. Current and future employees want to know what a company stands as they make a judgment on whether this is the place for them to work.

If you’re a business leader and your company hasn’t defined its values, I can help your team as a coaching facilitator. If you’re an individual who would like to learn more about what makes you tick, reach out for a conversation.

About the Author: Sandra Dillon is a professional life coach with an extensive background in leadership and business consulting. She has a passion to help people be the hero of their own life stories. She administers assessments, designs and facilitates workshops, and coaches individuals, teams, and businesses. You can learn more about Sandra or engage her as your coach by reaching out to her at or by visiting her website at

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