Don’t Forget to Pack Your Core Values for Your Business Mission

Vision and mission, a staple of life coaching, have easily translated into business. Almost all companies of any size have some sort of vision and mission statement. They serve as a legitimizing tool, so when a company doesn’t have an answer to, “What’s your vision and mission,” it’s almost as if the leadership doesn’t know what the company wants to be when it grows up.


In my experience, vision and mission statements range from a check-the-box activity such as creating a website to serving as the foundation for strategy and critical decision-making. And identifying the company’s values that underlie the vision and mission becomes the fuel for business growth and hiring decisions.

When I life coach, I help clients identify their core values, because whether clients know theirs or not, they are trying to live them out in their behaviors and decisions. I’ve had many clients have light bulb moments and say, “That explains it,” as they work through struggle and roadblocks.

The concept of core values defines who you are, what you stand for, and provides predictability. This applies to an individual’s life and even more so for a business. If leveraged appropriately, a company’s values help define culture and help leadership provide the how of work for their employees. Values are also important in the hiring process, because they provide clarity to prospective employees on what they would be signing up for when they join the team.

If you’d like to learn more about the power of core values and/or go through a core values coaching session(s) for you or your business, reach out for a conversation.


About the Author: Sandra Dillon is a professional life coach with an extensive background in leadership and business consulting. She has a passion to help people be the hero of their own life stories. She administers assessments, designs and facilitates workshops, and coaches individuals, teams, and businesses. You can engage her as your coach by reaching out to or learn more by visiting her website at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s