Global Leadership Summit 2018: Rasmus Ankersen’s Leadership Points on Complacency

Success - Comfort Zone signpost isolated on white background

Where is Nokia now? At one point it owned nearly 50% of the global smartphone market share. What happened? Did they get complacent? At Global Leadership Summit, Rasmus Ankersen shared several leadership points that may challenge your beliefs in what contributes to success and the role complacency has in business outcomes.

  1. Companies keep themselves relevant and fresh by keeping complacency out. When an organization becomes successful, its fight isn’t necessarily with its competitors but with itself to remain relevant. Sandi asks,Are you fighting complacency? If not, should you be?”
  2. Outcome Bias: The assumption that good results are always the outcome of good decisions and performance, and “everyone” gets what they deserve. Sandi asks, “Are you overconfident in what contributes to your results?”
  3. Success has a huge amount of randomness. Luck is turned into genius when leaders mistakenly confuse good market conditions for good leadership. Sandi asks, “Are you confusing your abilities with luck?”
  4. Never blindly trust success. Treat success with the same skepticism as failure. Sandi asks, “Are you questioning how you became successful? If not, should you?”
  5. A performance center should not be designed for comfort but for hard work. When organizations become successful, sometimes comfort becomes more important than improvement. Sandi asks, “How comfortable is your office environment?”
  6. When organizations become forces in their industry, they should rethink their purpose. By expanding their world, they will make themselves smaller. Sandi asks, “How can you redefine your market or competition in a way that makes you seem smaller?”

Fighting self-complacency when you’re a large competitor in your industry is difficult. Think about AT&T who hesitated to make the transition into cellular telecommunication. If they hadn’t bought Cingular Wireless when they did, they might have ended up like Nokia. My leadership challenge is to “lean into the discomfort,” and never assume you’re as good as you think you are. A heavy spoonful of humility will keep your mind sharp.

About the Author: Sandra Dillon is a professional coach with an extensive background in leadership and business coaching. She works with individuals and businesses as well as designs and facilitates workshops to empower people. She has a passion to help people be the best versions of themselves. You can learn more about Sandra or engage her as your coach by reaching out to her at or by visiting her website at

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