Bringing some humor to the topic, what movie best describes your sales team’s performance this past year? Does He’s Just Not That Into You characterize your primary customer relationships–those who buy from you until a better offer comes along? What about the movie Titanic? You’ve invested heavily in sales salaries, training, and tools. The sales ship has sailed, and revenue seems to have hit an iceberg and is sinking against expectations. Or is your team acting out one of the Rocky movies? With seven title releases, you may be asking, “Which one?” Is your sales team the underdog who diligently works the plan to become your customers’ major supplier, or the team who was once a sales champion and now finds itself working to reclaim that title?
Every sales team is filming its own movie. Whether the sales team will make an awarding winning film will be heavily influenced by several factors:
- acting skill [sales people skills, experience, and competencies]
- quality of the script [sales strategy and execution plan]
- script appeal [quality of products and service]
- passion of the actors [emotional engagement of the sales team]
- director’s skill [sales leadership ability]
If all five elements of the movie are strong, you’re likely to produce a film that will draw a large audience [customers]. With the kick-off of a new year, I would encourage businesses/sales organizations to rate themselves on the above five factors using a scale of 1-10? Which area is weakest and how could you move that rating higher? What movie would you hope to have your sales organization reflect?
About the Author: Sandra Dillon is a professional coach and consultant with an extensive background in leadership, business development, and sales. She coaches individuals as well as designs and facilitates workshops. She has a passion to help organizations engage all their colleagues. You can learn more about Sandra by visiting her website at www.shinecrossings.com.